• UM-Dearborn Professor Hafiz Malik has become a go-to resource for journalists debunking fake audio and video.

  • Will hackers, trolls and AI deepfakes upset the 2024 election?

  • Social media accounts use AI-generated audio to push 2024 election misinformation

Rise of DeepFakes

Artificial Imposters
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Deepfake Incidents Increase
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YoY Increase Election Frauds
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CFO Undersestimate AI
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Fraud Prevention

Authentication: Enhance security by verifying identities to prevent unauthorized access, reduce fraud by detecting impersonation attempts, and streamline processes for improved efficiency.

Impersonation Detection: Identify deepfake voices to prevent fraud, protect against financial loss, and safeguard sensitive customer data.

 

Risk Mitigation

Financial Loss Prevention: Reduce fraudulent transactions, protect customer assets, and improve profitability by minimizing losses from fraud.

Reputation Protection: Maintain customer trust, avoid negative publicity, and strengthen the brand as a leader in security and fraud prevention.

 

Regulatory Compliance

Anti-Money Laundering (AML) and Know Your Customer (KYC): Verify customer identities to ensure regulatory compliance, detect suspicious activities, and prevent financial crimes like money laundering and fraud.

 

Enhanced Customer Experience

Security: Provide a safe environment by protecting sensitive information and reducing the risk of financial loss for customers.

Efficiency: Streamline processes through automation, improve customer satisfaction, and increase productivity by minimizing manual tasks.

Insight into how it works when partnering with us

Liveness detection algorithms, which verify that a user is a real, living person and not a spoof or recording, are crucial for safeguarding financial transactions. Here's how they can be integrated into financial institution software:

Integration: Embed facial recognition technology into the software for seamless user authentication.

Process: User takes a selfie or video, which is analyzed for signs of liveness like blinking or head movements, and matched with stored biometric data.

Benefits: Easy to implement, widely available, and suitable for various transactions.

 

Integration: Incorporate voice recognition capabilities for enhanced user authentication.

Process: User records a voice sample, which is analyzed for liveness cues like pitch, tone, or pronunciation changes, and compared with stored biometric data.

Benefits: Effective for multi-factor authentication when combined with facial recognition.

Integration: Use pupil dilation analysis for liveness detection.

Process: Analyze pupil size changes in response to light.

Benefits: Highly accurate but needs specialized hardware.

Integration: Use cameras or sensors to detect heart rate.

Process: Analyze skin color or blood flow changes to determine heart rate, indicating liveness.

Benefits: Enhances security when combined with other methods.

 

Integration: Analyze user behavior patterns.

Process: Monitor interactions like typing speed, mouse movements, or touch patterns to detect deviations.

Benefits: Enhances security when combined with other methods.

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